The State of the Sales Training Market

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  • Description

      • Understand the Market
      • Why We did the Report
      • What You'll Learn
      • Table of Contents and Executive Summary

      Understand the Market

      This annual report provides a market overview of the sales training segment of the corporate training market. Discover the evolution of sales training from market insights surrounding topics, competencies and delivery, sourcing practices about the customization and services of training, and the sizing of the corporate training market and the sales training segment.

      This report also highlights Training Industry’s Top 20 Sales Training and Enablement Companies. Our market segment intelligence is derived from more than 15 years of corporate training marketplace analysis and sizing. Market information is based on summaries of current and archival submissions for the Top Training Companies Lists and other Training Industry research, including both supplier and buy-side supplier data.

      Market information is based on summaries of current and archival submissions for the Top Training Companies Lists and other Training Industry research, including both supplier and buy-side supplier data.

      Why We did the Report

      Sales training is an important part of the training industry because it helps shape companies’ salespeople and managers who generate revenue for the company. Training Industry introduced the Top 20 Companies Lists for sales training in 2008 to help learning and development (L&D) professionals locate the best training partner for their organizations’ needs.

      This list has remained one of our most popular over the past 14 years. This report uses data and market insights to cover changes in the sales training market over time, the size of the current market and projections, sales training topics and competencies being delivered, and trends based on our Top 20 Sales Training and Enablement Companies List.

      What You'll Learn

      This report provides current insights on sourcing practices within the sales training market, including:

      • The size of both the global training market and the sales training market.
      • Changes in the sales training market because of COVID-19.
      • Popular sales training topics and competencies.
      • Trends and sourcing practices in the sales training market.
      • Training Industry’s 2021 Top 20 Sales Training and Enablement Companies.

      Table of Contents and Executive Summary

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