The State of the Sales Training Market

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  • Description

      • Understand the Market
      • Why We did the Report
      • What You'll Learn

      Understand the Market

      This annual report provides a market overview of the sales training segment of the corporate training market. Discover the evolution of sales training from market insights, competencies and delivery methods, sourcing practices about the customization and services of training, and the sizing of the corporate training market and the sales training segment.

       

      This report also highlights Training Industry’s Top 20 Sales Training and Enablement Companies. Our market segment intelligence is derived from more than 15 years of corporate training marketplace analysis and sizing. Training Industry introduced the Top 20 Companies Lists for sales training in 2008 to help learning and development (L&D) professionals locate the best training partner for their organizations’ needs.

      Why We did the Report

      Sales training is an important part of the training industry because it helps shape companies’ salespeople and managers who generate revenue for the company. Training Industry introduced the Top 20 Companies Lists for sales training in 2008 to help learning and development (L&D) professionals locate the best training partner for their organizations’ needs.

      This list has remained one of our most popular over the past 14 years. This report uses data and market insights to cover changes in the sales training market over time, including emerging and current trends.

      What You'll Learn

      In this report, we explore the sales training market in depth. We also share data on:

      • The size of the training market overall.
      • Projections for the post-pandemic market.
      • Common practices for sourcing sales training programs and services.
      • How the buying experience changed last year.

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