The State of the Sales Training Market

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      What You'll Learn

      This report delivers an in-depth look at the evolving sales training market, revealing how organizations are responding to shifting behavior, new technologies and performance expectations. Inside you’ll discover: 

      • Which industries and sales roles are driving demand for training. 

      • The most in-demand and emerging leadership training topics, from AI-powered sales training to coaching development. 

      • Market size and growth projections for North America and globally. 

      • How organizations are sourcing sales training and why they’re turning to external providers. 

      • The growing role of AI, personalization and blended learning in modern sales enablement. 

      • Why customization, coaching and measurable outcomes are at the forefront of sales training.  

      • Insights behind the Top 20 Sales Training Companies. 

      This report gives decision-makers the strategic insights they need to navigate a fast-changing market and invest in training that drives real sales impact.  

      Why We Did the Report

      Sales training is undergoing rapid transformation. Today’s sellers must do more than sell products — they must guide informed buyers, solve complex problems and build long-term value. At the same time, technologies like AI and conversational analytics are reshaping how training is designed, delivered and measured. 

      Drawing on decades of proprietary research, the report was created to provide a clear understanding of sales training including what’s driving demand, how the market is shifting and where new opportunities are emerging. 

      Why it Matters

      Sales teams directly impact business growth, making their continuous development a necessary investment for success. Traditional one-size-fits-all training can no longer hold up in today’s selling environment.  

      Sales teams are at the heart of business growth, making continuous development the fuel for their success.  

      Sales teams are the front line of growth, raising the need for their continuous development to ensure success.  

      Our data will help you understand what’s working in sales training, what’s changing and how to align your enablement strategy with market realities. Whether you’re benchmarking your current approach or selecting a provider, it can inform you on how to build scalable and personalized training for modern sales teams.